Every one of us has come across the term marketing at least once in our lives. And if you have a business, then you know how important marketing is for you. It is almost like your life depends on it. This article is focused on one such important aspect of marketing that is digital marketing. Before diving into the topic let us first understand what marketing means.
The term marketing means advertising and promoting your business or products. It is very important to promote whatever you want to sell. Promoting improves the visibility of your product/services. Without proper marketing no matter how good your product is it won’t make the desired revenue. Companies have realised the importance of marketing a long time ago and today almost every business has a marketing team. There are a lot of courses in marketing. However, marketing is not a tiny subject it has a vast domain. There are different types of marketing like internet marketing, offline marketing, newsletter marketing, inbound marketing, outbound marketing etc. Let us now talk about the latest and the most effective type of marketing that is digital/internet marketing.
In this modern era, I need not mention the importance of the internet. Today everything is digitalised. Letters have been replaced by emails, meetings have been replaced by conversations over social media and Photographs now mean only the ones that are posted on Instagram. With such huge advancements in technology and changes have also been witnessed in the marketing industry. Digital marketing now forms an integral part of any marketing strategy for any business irrespective of its technical diversities. If your business is not on the internet it is not visible it is that simple.
In simple terms, any kind of marketing that is digitised is known as digital marketing. It is the marketing of products/services using digital platforms. The developments in the field of digital marketing in the past decade have been notified and have considerably changed the way companies utilise digital platforms. Due to the advancements in the digital fields more and more people prefer using digital platforms rather than physical visits to the shops. This change in the customers has enormously fuelled the importance of digital marketing.
There are different types of digital marketing. Some of them are:
Types of digital marketing:
2. Social media marketing
3. Search Engine Marketing
5. Content Marketing
7. Affiliate Marketing
8. Influencer Marketing
9. Email Marketing
10. Viral Marketing
11. Mobile Phone Advertising
12. Display advertising
However, there are many more different types of digital marketing. Any kind of promotion of your business which is digitised can be considered to be a type of digital marketing.
Now that we know how important marketing is and in particular digital marketing is we are sure that such an important task cannot be neglected. Digital marketing is essential for any company to survive today. It is not just an added advantage but a necessity for your business to flourish and work as you expect it to. So the task of digital marketing may look simple but involves a lot of technicalities and minor details that are often neglected if it is not in the hands of professionals. And this negligence can cause a lot of damage to the company and in turn to every person associated with it.
The companies which undertake digital marketing are known as digital marketing agencies. A digital marketing agency does not work with the guessing or trial and error game. It is bound to produce sure shot results. A digital marketing agency makes sure that your product/ business is marketed in a proper manner to a vast and targeted audience and in the most effective time.
There are no risks associated when it comes to digital marketing. The only risk is if the marketing is done wrong then it can create negative impacts on the customers about your business. This thing can be taken care of by a digital marketing agency. We know that digital marketing is an umbrella term which involves a lot of ways of marketing. A digital marketing agency will work on all those areas and bring leads to the business. It is a sure bet.
Digital marketing not only increases the leads but also improves brand awareness. Brand development can also be achieved using digital marketing strategies. Every digital marketing agency involves a team of highly committed professional strategists, consultants, creatives and developers who collectively work to achieve the sole purpose of digital marketing. If you are still not convinced of why and how digital marketing agency helps your business let me make it easy for you by listing some of the important advantages of digital marketing agencies.
Advantages of hiring a digital marketing agency:
● Digital Marketing Agencies Boost ROI
● Digital Marketing Agencies Master Your Brand Online
● Digital Marketing Agencies Improve your Business
● Improves the visibility of your business
● Increased brand awareness
● Improved brand reliability and trust
Finally, I would like to conclude by stating some of the statistics which further emphasise on the importance of hiring a digital marketing agency and digital marketing for your business.
● Search engines drive 95% of all website traffic.
● 92% of searchers haven’t made their mind up about a brand before starting their search.
● 85% of searchers will use their phone to help them decide on an in-store purchase.
● Close to half the world’s population (3.04 billion people) are on some type of social media.
● 28. 65% of online shoppers say that a video on social media helped them make their decision.
● Digital marketing software is projected to total more than $32 billion in 2018 with expected revenue at $65.9 billion for mobile ads alone.
These facts are in itself enough proof to highlight the importance of digital marketing in this digital era. The importance of digital marketing is bound to only grow in the coming days but it will for sure never come down. It is guaranteed return scheme with very very meagre risks. Therefore it is safe to say that digital marketing is important for any business and having a good digital marketing team or hiring a good digital marketing agency for the promotion of your business is essential.